Explore settings you couldn't easily shoot
We can test distinctive locations, lighting and materials without committing to every production setup.
Create the imagery your campaign needseven when a conventional shoot is difficult.
We'll art-direct synthetic photography, product scenes and campaign imagery, giving you more visual routes, environments and variations while protecting the look and accuracy of your brand.
We can help you get more from an image brief without losing control of the result.
When you need a product in several settings, a concept set somewhere impossible or a whole family of campaign images, conventional production can become expensive or restrictive. AI imagery opens up different options for concepting, production and adaptation.
We'll set the visual references, develop the art direction and check every selected image. For products, packaging, faces or claims that must be exact, we'll use photography, CGI and retouching alongside AI rather than pretending a generated image is always accurate.
Why this matters for your marketing
As synthetic images become easier to create, having someone accountable for what they show matters more than ever.
87%
of respondents in Canva’s 2026 marketing and AI report said the best advertising still needs a human touch.
Source: Canva, The State of Marketing and AI (2026), self-reported survey findings ↗Survey finding, not a performance claim about our projects.
The idea still needs a good eye, even when the production methods change.
More creative imagery without treating visual quality as optional
Make a coordinated image library
We'll build a visual system so your assets share the same treatment, not a random mix of generated styles.
Protect the real details
We'll plan for product accuracy, likeness permissions, claims and final retouching before an image is approved.
Selected work will live here
We're preparing real project imagery, showing the creative brief, the production approach and the outputs we delivered.
Work to go here
Product and lifestyle concepts
We’ll add selected, approved project imagery here.
Work to go here
Campaign image library
We’ll add selected, approved project imagery here.
Work to go here
Image variations across formats
We’ll add selected, approved project imagery here.
From image direction and key visual to a usable asset library
We'll confirm the exact deliverables, quantities and formats in your proposal, based on what your brief needs.
Creative direction and reference system
Campaign and lifestyle imagery
Product imagery concepts
Retouching and compositing
Image family and format variations
Delivery and usage guidance
The steps we'll take to make the images feel like your brand
Agree the visual truth
We'll define the product details, references and non-negotiables.
Art-direct the routes
We'll develop, compare and choose the strongest treatments.
Retouch and deliver
We'll check likeness, product detail and format consistency before final approval.
Image Studio gives you a defined route into AI imagery.
We'll agree the image family you need, develop a consistent look and scope the final outputs before production starts.
From £5,000 + VATExplore Image Studio ↗How we choose the tools behind the work
Depending on the brief, we may use Adobe Firefly, Google's image models within Flow, Blender and professional retouching tools. We'll use real photography where faithfulness is critical.
What you should know about synthetic imagery
Are the images commercially usable?
We assess rights and platform terms for the selected production workflow. Usage and licensing requirements should be agreed for each job.
Can AI represent our physical product exactly?
Not always. For high-accuracy product representation, we may use real photography, CGI and compositing as well as AI.
Can you produce a series that looks consistent?
Yes. Consistency is a core part of the art direction, reference system and quality-control process.