Campaign framing
Objective, audience, proposition and a clear brief.
Turn your campaign briefinto a creative platform with legs.
We'll create the central idea, key visual direction and a connected first set of campaign assets, so your team has something distinctive to launch and build on.
We'll make the campaign idea work harder across the channels you've chosen.
For launches, seasonal campaigns and teams that need one coherent concept instead of separate one-off assets for every channel.
Starting investment£10,000
+ VAT
Typically 2-4 weeks
What's included and what you'll receive
Creative territories
Alternative routes, references and campaign directions.
Hero campaign concept
A strong idea, art direction and key message.
Key visual system
Image treatment, design principles and primary creative.
Copy platform
Headlines, messages and channel-ready copy direction.
Launch adaptations
An agreed initial set of creative assets for selected channels.
You'll get more than a hero visual with no rollout plan.
We'll develop the audience insight, creative proposition, image treatment and messaging together. Once the direction is approved, we can adapt it into an agreed family of useful assets, reducing the need to start each placement from scratch.
We'll show you the kind of work this package can produce
These are reserved for real examples. Once you've reviewed the creative, we'll use this space for approved client images and a clear explanation of the results.
Work to go here
Key campaign visual
We’ll add selected, approved project imagery here.
Work to go here
Campaign adaptations
We’ll add selected, approved project imagery here.
How we'll build and approve your campaign
Agree the brief
We'll define the audience, desired action, channels and success criteria.
Present the creative
We'll show the central idea and visual and verbal system for feedback.
Prepare the launch
We'll refine approved creative and supply the first agreed assets in the formats you need.
We'll scope the media and production requirements clearly.
You'll have a core campaign platform and an agreed launch asset set. Media buying, extensive market adaptation and major live-action production remain separately scoped.
A strong idea developed as a system can make additional formats more economical than commissioning separate concepts, although the actual saving depends on the production brief.
Ask us about the scope and availabilityWhat you might want to check before booking
Can this be a fully AI-produced campaign?
It can be heavily AI-enabled where appropriate, but the production approach follows the creative challenge.
Do you include advertising media spend?
No. Paid media and channel management can be scoped separately.
Can we use our current brand guidelines?
Yes. Existing brand rules can be the starting point for the campaign system.