Discovery and focus
A working session and review of audience, context and ambition.
Get the brand direction rightbefore you invest in the rollout.
We'll help you clarify the positioning, explore distinctive identity routes and choose a direction you can build on, with experienced creative judgement throughout.
We'll give you the clarity and creative foundation to make your next brand decision with confidence.
For launches, repositioning projects and marketing teams that need a stronger proposition and a considered visual identity before committing to a full rollout.
Starting investment£9,000
+ VAT
Typically 3-5 weeks
What's included and what you'll receive
Proposition and positioning
A clear statement of what the brand stands for and why it matters.
Creative territories
A small number of genuinely distinct visual and verbal routes.
Identity direction
Selected logo, type, colour and imagery exploration with senior art direction.
Messaging foundations
The words and tonal principles that help people recognise the brand.
Launch starting points
Practical application ideas and agreed first assets.
You'll see the thinking behind the route we recommend.
We'll agree the audiences and strategic questions first, then share a focused selection of distinctive routes. AI can help us explore applications earlier; it doesn't choose the identity for you. We'll develop the approved direction into practical design and messaging foundations.
We'll show you the kind of work this package can produce
These are reserved for real examples. Once you've reviewed the creative, we'll use this space for approved client images and a clear explanation of the results.
Work to go here
Brand territories
We’ll add selected, approved project imagery here.
Work to go here
Identity applications
We’ll add selected, approved project imagery here.
The decisions we'll make together during the sprint
Clarify the challenge
We'll agree what the brand must change, who it needs to reach and how we'll judge the work.
Review real routes
We'll present considered strategic and visual directions with reasoning you can assess.
Build the foundation
We'll refine the selected route and hand over the agreed identity and messaging elements.
We'll agree the precise outputs before we begin.
You'll come away with a clearer proposition, a recommended identity route and the agreed starting assets and guidance. Full guidelines, rollout and trademark work can be scoped separately.
A narrower, well-briefed sprint gives you more opportunity to explore before making larger rollout investments. It isn't a shortcut around discovery or creative judgement.
Ask us about the scope and availabilityWhat you might want to check before booking
Will we receive a full brand guideline document?
The agreed scope sets the depth of the identity system and guidance. A comprehensive rollout can be added where needed.
Will AI generate our final logo?
Not as an automated shortcut. All final identity decisions are creatively directed and reviewed by the team.
Can we extend the sprint?
Yes. Where the brief needs more depth, we will propose a bespoke next phase.